GBM Group’s investment in high-speed Screen Truepress Jet W3200UV printer triples capacity and wins business
17th November 2014
GBM Group, Manchester (www.gbm.co.uk) has bought a Screen Truepress Jet W3200UV HS high-speed flat-bed printer to boost its Manchester-based production facilities. The impact on its business has been immediate from the start.
“The Truepress Jet’s ability to deliver superb quality results using six-colours plus white at a blistering 150 sqm/hr has allowed us to offer our blue-chip retail and brand clients a very competitive and fast turnaround service,” says GBM Sales Director, Simon Higginbottom. “In the past we specialised in short-run jobs, but the Truepress Jet now gives us the ability to also handle medium-to-long run quality POS jobs to very tight deadlines.
“The retail sector refreshes POS displays more often than ever before and it’s not unusual for an order to come in at 3pm which is needed in-store the following day,” says Simon. “A recent job that would have taken us 4 days before we had the Truepress Jet, took only 4 hours! This one printer has tripled our capacity overnight and we have already won significant new business as a direct result.”
GBM specialises in producing display and POS graphics for the retail, exhibition and museum sectors, as well as digital wallpaper and fabric graphics. In addition to POS and display graphics printed onto materials such as Foamex, Dibond, E flute, Boards and PVC, the Truepress Jet’s versatility has led GBM to undertake some unusual work - including 10,600 beer mats printed in only 3 hours!
Before choosing the Truepress Jet W3200UV HS, GBM researched all similar printers currently available. “While we found some printers that could deliver identical quality, nothing came near to the productivity of the Truepress,” says Simon. The Truepress Jet W3200UV HS joins GBM’s existing Océ Arizona 350 XT and a 3.2m Vutek QS used primarily for roll-fed work.
The Truepress Jet W3200UV HS (for “High Speed”) is Screen’s latest wide format printer that combines Screen’s renowned quality with outstanding 150sqm/hr productivity. A joint development between Screen and its subsidiary company Inca Digital, the Truepress Jet W3200UV HS is a six colour + white device designed to meet the demands of the POS, signage and decor markets today with the ability to print onto a wide range of rigid and flexible media up to 3.2 x 1.6m in size and up to a maximum 50mm thickness. Using Screen’s vibrant Truepress inks including high-opacity white, light cyan and light magenta, the Truepress Jet W3200UV HS delivers high-definition, wide-colour gamut print quality with excellent resistance to the bending and cutting of a variety of print substrates. The printer enables tremendous flexibility for added-value applications such as lenticular and multi-layer print at an even faster print throughput. The multi-layer function enables sophisticated front/back overprinting up to eight layers, to produce quality backlit and variable day/night graphics.