Judith and Joe Maloy have ramped their company up from 3 employees and $3 million in sales in 2003 to over 100 employees and sales of $30 million. Along with their meteoric rise they say the technology is indeed ready for their market and customers.
The company is using SCREEN’s flagship high-speed inkjet web press as a “white paper in” solution, turning blank paper rolls into high-quality, four-colour direct mail pieces with full personalization in a single step as an alternative option to traditional laser imaging of variable data onto offset printed shells.
“The marketplace is primed for this type of printing technology,” said Judith Maloy, director and chief executive officer. Direct marketers must be able to react quickly to customers’ needs and enhance the customer experience. Polaris Direct can take an incredible amount of data and print relevant information and highly personalized messaging that will drive consumer response.”
Typically running two production shifts, Polaris Direct prints and mails as many as 1.5 million pieces per day. Customers, many of them in the financial services, health care, insurance, retail and nonprofit sectors, recognize Polaris Direct as a constant in the midst of change, like its namesake, the Pole Star.
Featuring a maximum speed of 721 feet per minute, the Truepress Jet520ZZ is one of the industry’s fastest colour inkjet devices. The dual-engine duplex model chosen by Polaris Direct prints both sides of the 20.4-inch paper roll at once, delivering two-up 8.5 x 11-inch letters with bleeds, as well as larger self-mailers and other forms.
“The Truepress not only handles a wide range of stocks, it also quickly accomplishes the transition from one type of stock to another material,” observed Joe Maloy, president and chief operating officer. “It prints on 50-pound paper as easily as 10-point stock with minimal downtime. The changeover is very fast.”
“We’ve been very pleased with the equipment’s superior image quality and efficient colour management,” Joe Maloy said. “Every project we have run has been well received by our clients.”