SCREEN has appointed Matthias Puers as Regional Sales Manager for the DACH region as part of their ambitious plans to grow and consolidate their already well-established position in this mature market for digital printing technology.
Amstelveen, Netherlands – SCREEN Europe, recognising how digital printing technology can support a wide variety of businesses throughout this region, is pleased to share that Matthias Puers has been promoted to Regional Sales Manager for the DACH countries, reinforcing its commitment to growth and local customer support across Germany, Austria, and Switzerland.
Matthias Puers for the DACH Region
With extensive experience in the German-speaking printing market and extremely well-connected, Matthias brings deep industry insight and hands-on knowledge to his expanded role. For the past three years he has applied these skills serving SCREEN Europe’s as its Sales Manager for Germany, representing their digital printing technology at major industry events and working closely with both partners and prospective inkjet customers.
In his new position, Matthias will be responsible for strengthening relationships with existing clients while driving new sales across the full portfolio of SCREEN’s digital inkjet presses, including Truepress JET for commercial printing, Truepress LABEL for labels, and Truepress PAC for flexible packaging.
Patrick Jud, Patrick Jud, the Director for Central and Eastern Europe comments:
“Matthias has proven himself an invaluable member of the Sales Team for this region. His experience with digital inkjet technology and his deep understanding of the market makes him the ideal person to lead SCREEN’s efforts in one of the most important markets for digital inkjet printing solutions in Europe.”
SCREEN Reinforces Presence in the DACH Region
This strategic decision comes as SCREEN continues to strengthen its presence across Europe, bringing sales and support under more direct control to better serve customers in key printing sectors with experienced and dedicated experts who understand the unique requirement and pain-points for each market.
The DACH region in particular stands out for its strong adoption of digital printing technologies, and SCREEN inkjet is well-positioned to further expand the adoption of the latest generation of commercial, label, and flexible packaging inkjet presses.
Matthias Puers is now in the perfect position to support the ongoing digitalisation of printing businesses as the market shifts towards a higher number of SKU’s, shorter time-to-market, and variable data personalisation where SCREEN digital printing is the optimal solution to modernise and scale print operations.
Matthias focus will be to consolidate SCREEN’s existing growth in this mature and strategically important market. He will be supported by an expanding team of German-speaking Service Engineers to better support partners in the DACH region with more specialised and faster professional and technical support. By strengthening both the sales and service presence, Matthias and his team will reinforce to local markets that they can rely on SCREEN’s long-term commitment to continuously innovating and growing alongside their partners in the DACH region.
