Marco Tornelli Appointed by SCREEN Europe as EMEA CTP Sales Manager
SCREEN Europe has appointed Marco Tornelli as EMEA CTP Sales Manager to strengthen dealer partnerships, revitalise key markets, and reinforce the company’s long-term commitment to offset printing technology across Europe as the world’s top provider of this technology.
Aalsmeer, the Netherlands – SCREEN Europe is pleased to announce the appointment of Marco Tornelli as EMEA CTP Sales Manager, reinforcing the company’s commitment to its leading Computer-to-Plate (CTP) technology and dealer network across the EMEA region.
With over 16 years of experience in the automotive and healthcare industries, Marco has a strong background in dealer relations, having worked across Latin America managing distribution networks, developing incentive programs, and aligning sales partners with original equipment manufacturer (OEM) goals. He built a reputation for creating commercially successful partnerships that boosted regional sales and long-term engagement.
Supporting Growth and Partnerships
In his transition to the print industry, Marco brings with him a strategic mindset rooted in collaboration and coordination. He plans to channel these qualities into strengthening SCREEN’s presence in the evolving CTP market by fortifying relationships with existing CTP dealers while developing new partnerships that align with SCREEN’s high standards for quality, service, and reliability.
Bui Burke, SCREEN Europe Senior Vice President Sales, commented on the need to have a fresh new perspective for the CTP market. “At SCREEN, we see that Computer-to-Plate solutions being an essential solution for the printing industry for many, many years to come. And while this existing technology has matured, we’re continuing to bring new innovations that will expand productivity and printing efficiency. And to ensure all our partners have full access to these solutions, and that they are properly supported, we knew we needed someone with the skills and experience to reenergise SCREEN’s relationship with our CTP dealers and users, which we found in Marco.”
Marco Tornelli: Expanding the European CTP Network
Drawn to SCREEN’s reputation for delivering excellent printing technology that is designed and manufactured in-house, and as offset printing continues to evolve, Marco acknowledges the shifting landscape, while remaining confident in its value. “Offset is changing dramatically. Volumes may be lower, but it can still be highly profitable if supported by efficient, modern solutions that enhances overall production efficiency to match high-volume printing runs.” he notes.
In this competitive printing sector, Marco sees a clear differentiator in SCREEN’s ability to offer both high productivity with solutions producing as many as 70 platers per hour streamlined with the latest workflow management software, while supported by fast and effective service and support. SCREEN, as the largest producer of CTP technology worldwide, continues to build on not only its long history developing this equipment, but expertise built over decades on how to support the long-term growth and development of printing businesses deploying this technology.
Marco plans to bring use these core competencies to strengthen key markets in Germany, France, and Spain, where closer collaboration with dealers will be essential. His plans include developing new communication strategies, aligning commercial objectives, and coordinating training and engagement programs to help local distributing partners fully capitalise on SCREEN’s CTP Technolgy’s capabilities.
Computer-to-Plate: Still Essential Technology
While digital inkjet continues to shape the future of printing, SCREEN’s latest appointment reemphasises how fully invested they are in developing CTP technology as offset will remain vital for many print businesses well into the future of printing digitalisation.
“My goal is to ensure dealers and offset printing business across Europe and the rest of the EMEA region feel confident that SCREEN is not only a technology leader, but also a true partner providing outstanding support, reliable products, and a long-term commitment to the revitalise the CTP market well into the future,” Marco concludes.
By supporting offset users with best-in-class CTP solutions and service, SCREEN Europe confirms its dedication to sustaining this market and helping its partners and end-users succeed.
