European football programme will be produced at the show
At drupa, Screen (stand C11/Hall 8a) will demonstrate how its high-speed Truepress Jet520HD inkjet press can be used to produce highly customised print publications. Working in partnership with Nic.Oud, Screen will show how the printer can work with web traffic reports to allow catalogue publishers to customise each magazine to the recipient, based on page visits and buying patterns.
Netherlands-based direct mail company Nic.Oud runs such a campaign for one of its customers, clothing company Olliewood. Selling children’s clothing via its website and printed catalogue, it produces collections each year targeted at boys and girls of differing ages. Previously, email and print communications would have been sent out without differentiation. However, the introduction of the Truepress Jet520HD has enabled Nic.Oud to offer a service to Olliewood that allows them to customise each magazine to the recipient.
The results were visible immediately to Olliewood, with consistently higher repeat purchases in the month following the catalogue mailing – up to 300% – compared to a control group who all received the same catalogue.
Developed to support the growing demand for quality, high-speed variable data printing, the Truepress Jet520HD gives users the ability to print water-based pigment inks at high speed and high quality on various paper stocks. At up to 1500 colour pages or 120 metres a minute and 507mm print width, the press has been designed to give a productivity level that is suitable for short- to medium-run book production, as well as high volume transactional and direct mail – at a quality level that comes close to traditional offset printing.
Visitors to the Screen booth will see for themselves how personalised publications can be created using its own variable data software Varistudio, an InDesign-based creative tool that allows anyone with basic InDesign knowledge to create personalised content. As part of the same demonstration, Screen will also show how its unique camera system, JetInspect, can spot even the smallest print error and this error information is used to generate a reprint to a cut-sheet toner printer.
Screen kicks off a summer of football with a customised programme
In addition to the direct mail application, Screen will demonstrate the flexibility of the Truepress Jet520HD further by producing a football programme in preparation of this year’s European football championship that starts on the same day as the show finishes – June 10th. The 32-page self-cover will feature each country that is participating and include information on how they got to the final and who they will play. Each country will feature on its own cover so there will be 24 different versions of the programme.
Both publications will be finished inline from the Truepress Jet 520HD to a Horizon saddle-stitching system on the booth.
Brian Filler, President, Screen GP Europe, says: “drupa provides Screen with the ideal opportunity to show the huge potential of the Truepress JetHD and the significant opportunity for direct mail companies to offer highly creative print services to their customers. Working with Nic.Oud illustrates perfectly how the press can be employed to make their communications much more dynamic and effective.”